brand guide of logo usage

Palma's

Year
2023
Deliverables
Identity System Design

Palma's Construction Inc. is a construction company specializing in commercial and residential projects. With a strong focus on quality craftsmanship, innovation, and customer satisfaction. The company was seeking a fresh and impactful logo that represents their values and expertise.

Alejandra aimed for a clean and minimalistic design that avoids excessive complexity or clutter. The logo is scalable, ensuring legibility and visual impact across various mediums (print, digital, signage). A standalone logo that encapsulates Palma's Construction Company's values. Alejandra also included a document outlining the logo's appropriate usage, clear space, minimum size, and any other relevant considerations to maintain visual consistency.

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brand guide of logo usage
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brand guide of logo usage
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